The power of dream

The power of dreams

We are dream builders

Honda believes in the Power of Dreams. But believing isn’t enough. As Soichiro Honda said: “Action without philosophy is a lethal weapon; philosophy without action is worthless.” See how we are bringing this idea to life.

We couldn’t wait for the future so we’re building it now.

At Honda, The Power of Dreams drives us to create intelligent products that enhance mobility and increase the joy in people’s lives.
We continue to draw inspiration from the visionary ideas of our namesake, Soichiro Honda. He saw incredible power in the freedom of mobility and used his imagination to change the world. It is this mindset that guides us to help move people forward and protect the future we all share.
We strive to earn the trust and support of the many diverse communities we happily serve, and we’ll always remember who’s in the driver’s seat on the way to a better world for all.

7 continents running Honda equipment or vehicles. Yes, even Antarctica.
%50 of CO2 emissions will be further cut from our products by 2050
0 vehicle collisions starting with model year 2040 vehicles our most momentous dream yet

Always Making History

Founded in 1948 in Hamamatsu, Japan, Honda opened its first U.S. storefront in Los Angeles, CA, in 1959. What began as a nimble operation with eight industrious associates would quickly grow to astounding heights.

How did we do it? We never stop dreaming. In the 70s, we were the first automaker in the industry to voluntarily adhere to emissions standards. Now: We’re advancing robotics, harnessing solar power and releasing a car that emits only water.

Through it all, our goal never changed: create a safer, smarter world in which people experience the joy of mobility.